A “brand” is a promise to the customer about the kind of product or experience they are purchasing, and how they will feel when they use it. And a brand strategy is the roadmap to create that emotional response from customers.

Elements of a brand strategy include a brand statement, mission, promise to customers, value, personality and tone, logo, and more. Stronger branding leads to increased brand awareness, visibility, customer retention and, ultimately, revenue. The purpose of branding (or rebranding) is to develop a unique identity your audience will connect with. To do so, we will develop a deep insight into your audience’s behavior, aspirations and expectations.

Whether you’re launching a brand refresh or starting from scratch, Digital Traffic Studios branding design services will help your company develop a strong, consistent, and memorable brand across all assets of your marketing and advertising.


The Importance of Branding

No matter your business size, industry, or location, a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing and advertising your products and services, those that have a strong brand behind hold an enormous competitive advantage.

In addition to guiding your brand positioning, strategy, and guidelines, we’ll work with your company to develop, design, and produce brand assets and collateral including:

  • Brand Development
  • Brand Refresh
  • Logo Design & Identity
  • Website Design
  • Signage & Tradeshow Displays
  • Promotional Design
  • Brand guidelines (including color palette, typeface, and logo formats)
  • Marketing collateral (stationary, envelopes, folders, case studies, email templates, etc.)
  • Advertising (remarketing ads)
  • Social Media Banners and Themes

Our Branding Design Process

Our creative team will discuss with you to gain insights into your company’s history and vision for your branding design or refresh. We’ll turn your feedback into a strategic creative plan and direction before any of the design work ever begins. With a brand direction in place, we’ll begin development to present your team with a handful of new creative options that align with your company’s branding vision and goals.

Your branding design package allows for several rounds of revisions before presenting you with your final, new assets—including all color palettes, typefaces, and logo formats.

Contact us to know how we can help you with your Branding & Creative goals today.